Seen here in this screenshot from their video: electronic media broadcasting majors Paul Shaver and Laurie Pope.

Sh-- Girls Say. Sh-- College Freshmen Say. Sh-- Brides Say. Sh-- Frat Guys Say.

There's no doubt about it - people are saying a ton of sh--, and YouTube is catching all of it. And the newest addition to the trend hits a little closer to home for Appalachian State University students.

"Sh-- Nobody Says at App State" was posted Monday and has since garnered nearly 70,000 views - more than three times the undergraduate population at Appalachian. It's the brainchild of senior Paul Shaver and junior Laurie Pope, both electronic media broadcasting majors. The latter is no stranger to social media riffs on App State culture - she's creator and administrator of App State Memes, a Facebook page which has gained over 4,000 fans since December.

The Appalachian sat down with Shaver and Pope to discuss the video, its rapid success and the pair's plans for the future.

The Appalachian: What sparked the idea?

Laurie - Well, I think it started with 'Sh-- Girls Say' was the first viral video of its kind on YouTube. And I watched some of those and I also made the memes page back a few months ago. I realized how quickly App students take to things that involve them, things that they can relate to on a close, personal level. I realized no one had done a 'Sh-- App People Say' or something of that kind. And that it needed to be done.

Paul- Yeah, we just realized that there are a lot of things about Boone culture that are very unique to the area, that are kind of quirky, that people can really relate to. Kind of highlight the kind of idiosyncrasies of Boone in a respectful way.

L- In a way, [it's] endearing to Boone. Because, obviously, we love Boone.

A: How long has this idea been brewing?

P- It actually started about two weeks ago. We started filming then and you might notice that in almost every shot we're wearing something different. We shot almost every day for two weeks.

A: Did you have a script?

P- We had an original masterlist of things we were going to say, but there was only one copy of it and we lost it probably the third day. So we just started walking around Boone making observations and tried to figure out a way to spin that.

L- After a few days, we gained enough momentum to where we were just walking around thinking of things to say. We had ideas for a certain scene or shot and we would shoot five different phrasings for whatever. The majority of it, I guess you can say is improv.

P- We had an hour and 48 minutes of footage. And that got condensed into four minutes somehow.

A: When did you finish shooting?

P- We actually filmed a lot of things on Monday, which was the last day of shooting. A lot of the scenes we did on campus we filmed only hours before editing.

L- We uploaded it at 2 a.m. Tuesday morning. We were like, 'No one is going to see this by tomorrow,' but when we woke up it already had a ton of views. We also posted it on Facebook as well. I have the Memes page at my disposal, but I was kind of curious to see how it would spread through more word of mouth instead of the mass 4,000-member meme audience that I have. So we waited until about 2 p.m. to put it on there, but I don't even think it needed to be. It had already spread so far before I did that.

A: Are you surprised by how popular the video is getting?

L- I think we really hoped that it would take off. I think deep down we knew at some level it would gain popularity, but I personally did not think it would catch on this quickly.

P- I'm in the same boat. We obviously made it because we wanted to share this Boone experience with people, but we didn't know how fast it would take off.

L- Really, what surprised me is that people from outside of the Boone/App bubble have been talking to me about it, people that have never even been here. I guess there are just similarities between colleges and there are just some things that they can relate to.

P- We really wanted to appeal to the freshmen who might be coming in who don't know anything about Boone culture and people that have lived here and grown accustomed to it and know what Boone is all about. We wanted to cover all margins.

A: Do you have any plans for more projects in the future?

L- Yeah, we've got some ideas.

P- We're already talking about doing a sequel to it.

L- Honestly, there was so much footage we had to cut.

P- And we didn't really want to cut any of it because it was all so good, but we had to.

L-We had to make some hard executive decisions on what to cut.